King, the King crown logo, Candy Crush, the Tiffi character, Candy Crush Saga and related marks are trademarks of Ltd and/or related entities.īob's Dance Shop is an immersive entertainment experience, a paradise of self-expression, empowerment and community. Latest earnings results for reference here. More information can be found at or by following us on LinkedIn, on Instagram, or on Twitter. King, a part of Activision Blizzard (NASDAQ: ATVI), has game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in San Francisco, New York, Los Angeles and Malta. app stores, a position it has held for the last five years, and King's games are being played by 243 million monthly active users as of Q1 2023. Candy Crush is the top-grossing franchise in U.S. With a mission of Making the World Playful, King is a leading interactive entertainment company with a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. Within the video, the stars of Bob's Dance Shop showcase thumb exercises that are easily replicated by players at home including warm ups like jazz hands, thumb stretches, lifts and taps - all proved to improve thumb strength.
The workout video provides a fun and interactive way to stay active and improve finger dexterity and strength, complete with Candy Crush "thumbells". "The best part is, these thumb workouts can be done anywhere and with a fun, jazzy twist! We're certainly ready for a summer of crushing it." "We're so inspired by the iconic and nostalgic workout videos of the 80's and Candy Crush Saga ® was the perfect partner to bring that vibe to life through Thumb Gym," Coco from Bob's Dance Shop said. Pulling inspiration from old school workout aesthetic, Thumb Gym is the ultimate workout video, fusing the fantastical gameplay of Candy Crush Saga ®with the electrifying dance moves of Bob's Dance Shop that creates an unexpected opportunity for players to have a bit of fun. This customized workout provides the ultimate thumb drill to help Candy Crush players level up…in-game and IRL. That's why Candy Crush Saga ® is proposing a new focus for fitness. While many people are in the gym hitting weights for the perfect summer body, it's easy to forget about building our most important appendage. The fun-tastic partnership combines the colorful energy of Bob's Dance Shop with Candy Crush Saga's ® playful nature to create a unique fitness experience for players around the world. NEW YORK, J/PRNewswire/ - Today, Candy Crush Saga ®launched the ultimate summer workout video in collaboration with the world-class vibe curators, Bob's Dance Shop. 'Thumb Gym' is the ultimate workout video that will get players' most important digit active and revved up for a summer of swiping AND crushing it
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